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花旗国的半边天

An Exploration of Women's Issues

 
 
 

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儿童化妆品 (Childish Cosmetics)  

2011-09-15 01:55:38|  分类: 默认分类 |  标签: |举报 |字号 订阅

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儿童化妆品 (Childish Cosmetics) - 美国马尾妹 - 花旗国的半边天
 很多小 女孩都有过这样的经历:痴痴地看着妈妈涂口红,迷醉于化妆品所带来的那种成熟优雅的气质。正因为如此,很多女孩步入青春期才开始化妆。化妆于她们俨然是一 份成长的贺礼,象征着昔日的小女孩已经出落为亭亭少女。然而,最近调查显示,接收这份贺礼的美国女孩竟越来越年轻了。这很大程度上归因于大量化妆品公司的 涌现,专门把目标市场指向六到九岁的女童。很多人对此感到不安:看到一个六岁小女孩脸上浓妆艳抹,谁也感会到不自在。但也有人认为,真正让人忧心的是,对 如此年幼的女孩推广化妆恐怕后患无穷,对女孩的未来产生长远消极的影响。


            Many a little girl has watched longingly as her mother applied lipstick, fascinated by make-up's aura of maturity and sophistication.  For this reason, beginning to wear make-up has traditionally been a rite of passage for many girls, one that usually comes with adolescence.  However, recent studies suggest that American girls are reaching this important milestone at an increasingly younger age, largely because of a slew of cosmetic companies that specifically market their products for girls in the six to nine age range.  Many people are perturbed by this trend purely because it is disconcerting to see a six-year-old's face slathered with cosmetics.  Others believe that the true cause for concern is much more sinister and suggest that introducing make-up at such a young age could have damaging long-term effects on girls' development.


            The recent popularity of cosmetics for young girls is part of a larger marketing trend that  analysts have labelled as “Kids Getting Older Younger” or KGOY.  According to the KGOY theory, children today act older than their age and pass out of the innocence of childhood younger because companies market mature products for them at a young age.  Cosmetic companies have recently been trying to create a new group of consumers in a girls between the ages of six and nine.  They do so largely with products' packaging, selling products in pink containers with princesses, tween pop stars, and other “girlie girl” emblems sure to appeal to this new group of young consumers.  In addition to this clever  packaging, a crop of stores that cater make-over experiences for young girls has helped buttress the kids' make-up trend.  With names like “The Dashing Diva,” “Sweet and Sassy,” and “Club Libby Lu,” these stores offer hair styling and highlighting, manicures and pedicures, and make-up to young girls.  These stores frequently offer organized birthday parties that draw in more young customers as children are brought into contact with cosmetics through a seemingly innocuous birthday party invitation.  The stores and companies' marketing campaigns have clearly had an impact.  In 2008, a shocking 55 percent of six- to nine-year-olds used lip gloss or lipstick, up from 49 percent in 2003.


            Critics of this trend and the stores that perpetuate it insist that allowing young girls to own and wear their own make-up has a detrimental impact on their development.  Some say that giving make-up to children hyper-sexualizes them.  Others suggest that allowing a girl to experiment with her mother's make-up at home occasionally is harmless because it keeps the experience firmly rooted in the realm of play.  Once a girl has her own make-up, however, it becomes a consumer experience and girls begin to internalize the idea that they need the make-up to look pretty.  This can, studies suggest, lead to low self-esteem, poor body image, and a higher risk of developing an eating disorder later in life.  According to these critics, the bottom line is simply that giving young girls make-up makes them more self-conscious and insecure of how they look at an age when they should be free of such concerns.

 

 

讨论:你认为女孩几岁开始化妆比较合适?   (Discussion Question: At what age do you think it is appropriate for a girl to start wearing make-up?)

 

 

Sources:

"Some Six-Year-Olds May Have More Makeup Than Their Moms." Jezebel. N.p., n.d. Web. 11 Sept. 2011.                 <http://jezebel.com/377288/some-six+year+olds-may-have-more-makeup-than-their-moms>.

Sweeney, Camille. "Never Too Young For That First Pedicure." The New York Times 28 Feb. 2008: n. pag. The New York            Times. Web. 11 Sept. 2011. <http://www.nytimes.com/2008/02/28/fashion/28Skin.html>.

Image:

By Kelly Taylor (originally posted to Flickr as more makeup) [CC-BY-SA-2.0 (www.creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

 

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